Rafa Picard

With French heritage and a Mexican heart, this dynamic cultural ambassador has transformed the entertainment landscape through his unique ability to connect diverse ideas, people, and artistic expressions. His journey exemplifies how cultural fluency can transcend borders and create meaningful impact in our increasingly digital world.

Beginning his professional path in event coordination in 2013, this visionary entrepreneur found his breakthrough moment in 2014 organizing inaugural events for Forever 21. This opportunity became the catalyst for establishing his own agency in 2019—a venture that has since collaborated with over 80 prestigious brands including Jaguar, Mango, Hublot, and American Eagle, executing more than 100 successful events and digital campaigns.

Behind Rafa Picard’s professional achievements lies a profound philosophy that balances digital innovation with authentic human connection. “Screens are merely communication tools—the real connection happens with those around us,” he often reflects, emphasizing that while social media platforms have become our “new business cards,” they must remain servants to genuine human interaction rather than masters of it.

What distinguishes his contribution to art and entertainment is his commitment to creating spaces where ideas and experiences flow freely. His social media presence isn’t merely about accumulating followers but building a community anchored in respect and honesty. He carefully differentiates between popularity and influence, noting, “Having many followers isn’t the same as being an influencer or having a positive impact.”

His appreciation for literature and cinema informs his creative approach, while regular nature walks provide the grounding balance to his digital endeavors. This holistic perspective allows him to navigate both traditional and contemporary cultural landscapes with remarkable fluidity.In a world increasingly divided by screens and algorithms, his story reminds us that our greatest cultural achievements still spring from our most human qualities: curiosity, authenticity, and the courage to bring people together across boundaries.