In a world flooded with campaigns and fleeting trends, few manage to make brands truly resonate in people’s hearts. Rafa Picard is one of those rare visionaries who understand that emotion is the real currency of connection. With a French soul and a Mexican heart, he has spent years mastering the art of authentic engagement, transforming ordinary brand promotions into immersive experiences that linger long after the moment has passed. Working with over 80 international brands, from Jaguar to Mango, Picard doesn’t just execute campaigns—he crafts meaningful encounters where brands and people genuinely meet. His approach proves that in a saturated digital landscape, empathy, attention to detail, and authenticity aren’t just nice-to-haves—they’re the true difference between being seen, being felt, and ultimately, being remembered.

Rafa Picard

When did you realize that your true mission was to transform the way brands connect with people?

Since I was very young, I loved spending time with people and really enjoyed the gatherings we had at home. That’s where my passion for organizing different kinds of parties and events began. Later on, that led me to work with brands and organize events and celebrations for them.

You’ve worked with more than 80 international brands like Jaguar, Hublot, and Mango. What truly sets your approach apart when major corporations trust you to create experiences that go beyond a simple advertising campaign?

I believe the difference always lies in the details — knowing how to listen to each brand’s needs and putting yourself in their shoes in order to create successful strategies and campaigns.

Your philosophy about social media is fascinating: “Having many followers isn’t the same as being an influencer.” How have you managed to build an authentic community in a digital world full of superficiality?

For me, the most important thing is consistency between what you do and what you say. That way, through your example, you exert real influence on the people around you. To me, example is the true form of influence.

With your French heritage and Mexican heart, you have a unique perspective on the world. How has this cultural duality given you competitive advantages in international markets that other professionals may not offer?

Regardless of having dual nationality, I feel that having the opportunity to travel to many parts of the world allowed me to see life from different angles and, through that, enrich my global vision. Ultimately, creative strategies are nourished by the personal experiences you’ve had throughout your life — and that’s what can truly set you apart from other colleagues.

In an industry where many chase quick success, you’ve built lasting relationships. What’s your secret to earning the trust that makes prestigious brands return to work with you again and again?

For me, success is not the goal — it’s about doing things the best way I can, with the intention of adding value to the client or brand I’m working with, and taking care of every detail with love and respect as if the brand were my own. As a result of that, success naturally follows.

Your agency has collaborated with more than 80 prestigious brands and executed over 100 successful campaigns in record time. Looking back, what strategic decisions truly made the difference in achieving this exponential growth?

It sounds simple, but it’s the result of many years of work. There have been countless challenges, successes, ups and downs, but it’s essential to see every event and every person you’ve worked with as a teacher who helps you reach the next level. You have to absorb everything you can learn — from both successes and mistakes. You’re always learning and improving.

You’ve built a reputation for authenticity in an industry where it’s easy to get lost in appearances. What non-negotiable principles have kept you true to your essence while navigating the pressures of an increasingly competitive market?

I believe the most important thing is to stay true to your principles and beliefs. This doesn’t mean there won’t be moments when your ego might get the best of you, but when you’re aware and present, it’s easier to catch yourself and regain your footing and the right direction.

Your vision goes beyond traditional PR metrics. How do you define success in your industry, and what legacy do you hope to leave in the world of strategic communications?

If along the way I’ve managed to help some people around me become better individuals and reach their full potential, I consider that enough to feel fulfilled.

Rafa Picard is reshaping the narrative of what it means to build a brand in today’s world. His story isn’t just about marketing it’s about human connection, emotional intelligence, and the courage to remain authentic in a landscape driven by trends. In every campaign he touches, there’s a reminder that creativity with purpose can move hearts, inspire change, and make brands genuinely matter.